02 / Where we start
Google Ads
Tie ad spend to inspections and signed jobs, office by office.
An ad report that stops at clicks and calls can’t tell you which office turned spend into work. We read your Google Ads account alongside the lead ledger and propose specific changes for you to approve.
Typical starting work
Ad decisions judged by signed jobs, not clicks.
We agree the deliverables, responsibilities and review points around your business.
- 01Account findings measured against leads and signed jobs
- 02Spend by office area
- 03Specific proposed changes, each with its evidence
- 04A weekly report of what changed and why
A useful working relationship
What helps us
understand the work.
- Read-only access to your Google Ads account, agreed separately
- Which campaigns and tracking numbers belong to which office
- Your capacity and goals for each office
No accounts need to be connected to request a Lead Leak Check. Any later access or provider action is agreed separately.
Part of the same plan
Connect the work.
Google Ads findings are read against the lead ledger, so a change is judged by the leads and jobs that follow it.
See the processPractical questions
Before we begin.
Will you start advertising after I request a Lead Leak Check?+
No. A request does not authorize campaigns, account access or spending. Each of those is agreed separately.
Can agents change our campaigns without asking?+
No. Agents start by drafting and recommending. They make no change on your account until you have approved that kind of work.
Do you work with Meta or other ad platforms?+
We start with Google Ads. Other platforms can be discussed once the lead ledger shows where they would help.
Start with a Lead Leak Check.
See whether leads are being lost across your offices, and where, before you change anything else.