Our own process example / November 2026
We asked our own website the same questions.
Before building out Foundation’s website, we put the original introduction through our audit process. This is our own process example from November 2026, not a client case study or a measured growth claim. Our first step with a client today is the Lead Leak Check.
What we reviewed
The public website, service explanation, inquiry journey, phone layout and dated public-search captures. We kept the technical observations separate from the business improvements they suggested.
What was worth keeping
The restrained paper-and-green identity, foundation illustration, readable layout and direct email fallback gave the site a useful starting point. More content didn’t need to mean more visual complexity.
What needed to become clearer
- A specific next step. Explain the request for a review and what happens after it.
- A useful inquiry baseline. Distinguish someone clicking a link from a received request and a qualified opportunity.
- The integrated service offer. Explain how the services fit together, what an engagement can cover and what needs to be agreed.
How that became a website brief
The findings led to a page plan, service groups, a request journey and concrete acceptance checks. That plan shaped the site you’re reading now.
The value is in the next decision.
An audit should make it easier to understand what to preserve, what to improve and what evidence is still missing.
What this example does not show
It does not establish an increase in traffic, inquiries, sales or revenue. Search results were dated snapshots, and performance scores were unavailable during the review. We would need a comparable, observed baseline to evaluate outcomes.
Start with a Lead Leak Check.
See whether leads are being lost across your offices, and where, before you change anything else.